About

Hi, I’m Zoey

Hi, I’m Zoey. I’m a designer at Paper Tiger, where I take a brand from first idea to a live site and the system behind it.

I started in identity, type and motion, and I still design that way: loose first, then I build the rules so it holds up.

I studied Graphic Design at the Maryland Institute College of Art. Most of my favorite work started as a mistake I decided to keep. That hasn’t changed. I just have better tools for keeping it.

“Failure is seen as an opportunity.”

Resume on request

Zoey Russomano, black and white portrait

Mistakes worth keeping

A Mood poster in a city bus shelter Mood Close crop of a teal Perception poster Perception The Open Forum poster with a llama mascot tote bag Branchburg A Disrupt t-shirt with matching sneakers Disrupt The Forward spread of Emperical photographed at an angle Emperical A black Progression cap with the green double chevron mark Progression

Where I’ve worked

  1. Paper Tiger Designer. Brand identity, design systems, motion and websites for startups and growth companies. Now
  2. Progression Physical Therapy Brand identity, web design and development, freelance
  3. imre agency Creative intern 2019
  4. MICA Fitness Center Head graphic designer. Identity, flyers and event materials for the gym.
  5. Freelance Event identity for TEDxJNJ and Local Wisdom, logo and design strategy for Starkathletica, a website for Flourishing Blossoms, promo design for Resource Hero. 2019

What I do now

Brand identity
Logos, type, color and the guidelines that explain them.
Design systems
Figma variables, component libraries and spacing tokens, built so a dev can pick them up without a call.
Art direction
Imagery, photography and storyboards that stay on brand across a whole campaign.
Motion
Brand reels, Lottie and GSAP animation, title sequences.
Web
Page design, handoff to Webflow, and builds in code when the job calls for it.
Copy
Website copy and scripts, written alongside the design.

Tools

  • Figma
  • Figma Slides
  • Webflow
  • After Effects
  • Cinema 4D
  • Jitter
  • Lottie
  • GSAP
  • Illustrator
  • Photoshop
  • Processing
  • VS Code
  • GitHub
  • Vercel
  • Claude Code

Interests

  • Kinetic type
  • Generative type
  • Experimental design
  • AI-assisted workflows
  • Fitness
  • Puppies