The Branchburg mascot, a llama in black glasses, against a navy sky

Identity

Branchburg 2023

Context
A World Fair for my hometown, Branchburg, New Jersey
Role
Identity system, print, web, motion
Deliverables
Posters, proposal book, mural and mascot, tickets, social campaign, website

Branchburg 2023 is a flexible identity system for a World Fair in my hometown of Branchburg, New Jersey. It is a small, close knit town, traditional in how it looks and how it thinks. The fair introduces it to urban design and the total design of a space, pushing the town to be more creative and more forward thinking.

The system runs on three words, excite, disrupt and expand, set in a mark that stretches and breaks to fit whatever it lands on: posters, tickets, a proposal book, a mural, a website and a mascot.

The Branchburg 2023 wordmark in a red to violet gradient
The words excite, disrupt and expand stacked and broken across lines in red and violet
An events poster with the word events set vertically over layered translucent panels
Animated poster
Nine spreads from the Branchburg proposal book
The proposal book
The Branchburg website home page on a desktop monitor
The website About page on a desktop monitor
The website Open Forum page on a desktop monitor
The Open Forum poster beside a tote bag printed with the llama mascot
Open Forum poster and mascot tote

Next project

Emperical