Campaign · 2020
Mood
- Context
- Student project
- Year
- 2020
- Role
- Campaign, identity, motion, web
- Deliverables
- Campaign website, poster series, motion identity, out of home
Mood is a campaign that visualizes anxiety and depression through the cognitive behavioral therapy framework. Built on the voices of people who live with both, it sets the way society talks about mental illness against what it actually feels like, and tells the people going through it that they are not alone.
The identity carries the same idea. Four fixed letterforms are torn, blurred and rebuilt, so the word itself shifts with the feeling.
What’s your mood?
Next project
Perception