Perception posters laid out in perspective on black

Identity · 2020

Perception

Context
A fashion and materials festival in London
Year
2020
Role
Identity, 3D, motion, AR
Deliverables
Animated poster series, Instagram AR filter, tickets

Perception is the identity for a festival exploring the relationship between fashion and experimental materials. It questions how we read visual information: every poster is a 3D object first, built and lit in Cinema 4D, then animated so the type bends around the material.

The system runs from a series of animated posters to an Instagram AR filter that puts the same forms on the viewer’s own face.

The three Perception posters side by side: a teal spiral, a chrome bust, and a silver ring, each wrapped in the wordmark
The poster series
Instagram AR filter
Close crop of the teal spiral poster showing the type wrapped around the ribbon
Close crop of the chrome bust poster lying at an angle
The blue chrome spiral poster render
Three Perception tickets in teal, violet and indigo
The Perception wordmark, a sharp italic serif
The wordmark

Next project

Branchburg 2023