Event identity

Disrupt

Context
TEDxJNJ, freelance
Role
Event identity, motion
Deliverables
Logo, opening title sequence, screen and stage graphics, printed collateral

Disrupt was a corporate TEDx event for Johnson & Johnson. I designed the event logo and an opening title sequence built around the Disrupt theme.

The mark is made to break apart: the X behind the wordmark shatters and reassembles, which carried straight into the motion. It ran across invitations, screen and stage graphics, t-shirts and thank you cards.

The Disrupt logo glowing on the screen at the event venue
On screen at the event
Opening title sequence
The Disrupt logo: the word over a red X, above the TEDxJNJ wordmark
Three versions of the Disrupt logo with the X at different stages of breaking
A grid of six Disrupt logo frames, the X shattering further in each
The mark breaking apart
A Disrupt t-shirt with matching Disrupt sneakers
A slide at the event crediting Zoey Russomano as the graphic designer

Next project

Progression