Print identity

MICA Fitness Center

Context: MICA Fitness Center, head graphic designer
Role: Identity, print, layout, type
Deliverables: Class flyers, incentive cards, screen graphics

As head graphic designer at the MICA Fitness Center, I built an identity for the gym and worked across MICA Wellness on flyers, cards and event materials.

Every class flyer pairs a cut out figure with one bold circle of colour, so the whole series reads as a set.

Muscle Tone class flyer, green circle version

Kenpo Karate class flyer: a woman mid kick over a magenta circle

Muscle Tone class flyer: a man in a push-up holding dumbbells over a green circle

Muscle Tone class flyer printed and photographed

Strip Tease class flyer: legs in heels over a red circle

The full set of MICA Fitness Center flyers and hours cards laid out at an angle — The full set of flyers and hours cards

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